Ronald McDonald House Charities builds accomodations near hospitals, where families to sick children can stay while the child is hospitalized. The purpose of this radio ad was to create awareness around this as well as raise funds for building a new house near The Academic Hospital in Uppsala, Sweden.
Gold // Radio, London International Awards 2011
Gold // Radio, Golden Egg 2011
Bronze // Radio, Cannes Lions 2011
Shortlist // Radio, New York Festivals 2012
Merit // Radio, One Show 2012