When it was time for Scania to launch ProDriver – their first ever global digital driving coach, we framed it as Gamifying Driving. With that in mind, we found it only fitting to let gamers be the first to try out the challenges included in the service. So we invited top sim-racers and YouTube personalities Jimmy Broadbent and Steve "SuperGT" Alvarez Brown to take their sim-driving skills to the test out on the real road.
Master the Road, a challenge in six episodes, puts them for the first time behind the wheel of a Scania truck. Could the challenges from the ProDriver service teach them to drive a real world truck? What is that massive wooden apple doing by the side of the road? Is that a remote controlled bear? Many questions arose, the most important one being: Who has what it takes to become the Master the Road champion?