Don't Hang Up

CLIENT Ronald McDonald Childrens Fund
ROLE Copywriter
YEAR 2011
TYPE Radio

Ronald McDonald House Charities builds accomodations near hospitals, where families to sick children can stay while the child is hospitalized. The purpose of this radio ad was to create awareness around this as well as raise funds for building a new house near The Academic Hospital in Uppsala, Sweden. 

HONORS

Gold Radio, London International Awards 2011
Gold Radio, Golden Egg 2011
Bronze Radio, Cannes Lions 2011
Shortlist Radio, New York Festivals 2012
Merit Radio, One Show 2012