Not Delivered

CLIENT Sweden for UNHCR
ROLE Creative Director
YEAR 2022
TYPE Integrated / PR

When the war hit Ukraine families were separated overnight. Fathers had to stay and fight while mothers and children became refugees. To build awareness around the refugee crisis created by the war, we, together with Sweden for UNHCR, highlighted the brutal reality of not only being forced to flee, but also being separated from those you love the most. Not Delivered, two words that are usually due to a simple service error, could now mean the worst. 

The campaign TVC was accompanied by Swedish Idol winner and Eurovision Song Contestant Tusse, recording a cover of the classic Swedish song “Letter from Lillan” about a girl writing her father telling him how much she misses him. 

HONORS

Gold Integrated, Clio Awards 2023
Bronze Integrated, Eurobest 2022
Merit Integrated Campaign, The One Show 2023
Nominee Integrated Campaign, Webby Awards 2023
Shortlist Best Integrated Campaigns, Lovie Awards 2023
Shortlist Non-profit, 100-wattaren Effectiveness Awards 2023

Featured in Sveriges Radio (Public Service Radio), Swedish TV4, Aftonbladet, Sydsvenskan, Adweek, The Drum, Campaign UK among others.