The Launch of Smoooth.

CLIENT Klarna
ROLE Creative Lead, Copywriter
YEAR 2017
TYPE Brand Identity / Communication / Digital

Getting a bank to feel smoooth, to completely be smoooth, is about more than ads. So to get Swedish fintech company Klarna to break out of the traditional mold, we changed everything, and launched Smoooth as more than a traditional ad concept. It’s about how Klarna looks, speaks and acts in every moment, in every touchpoint, in every way – from your TV screen all the way down to the core of the product. 

HONORS

Gold Long Term Brand Building, 100-wattaren Effectiveness Award 2019
Gold Strategic Design, 100-wattaren Effectiveness Award 2018
Silver Integrated, Guldägget 2018
Silver Brand Identity, Guldägget 2018
Silver Brand Transformation, One Show 2018
Silver International, 100-wattaren Effectiveness Award 2018
Silver International Campaign, 100-wattaren Effectiveness Award 2018
Bronze Graphic Design, Cresta Awards 2018
Merit Integrated Branding, One Show 2018
Honoree Websites, The Webby Awards 2018
Shortlist Design, Eurobest 2018