The Rag Bag

CLIENT Uniforms for the Dedicated
ROLE Creative, Copywriter
YEAR 2015
TYPE PR / Product / Retail

The Rag Bag gives every purchase the opportunity to do good by using something every shopper has in its hand: the shopping bag. Instead of letting it go to waste, we use it to empower brands and consumers to make a difference. This is how a simple shopping bag can help you do good through sustainable fashion.

HONORS

Grand Clio Design, Clio Image Awards 2015
Grand Clio Public Relations, Clio Image Awards 2015
Gold Intellectual Property/Product Design, The One Show 2015
Gold Innovation, Eurobest 2015
Gold PR, Eurobest 2015
Gold Direct, Guldägget 2015
Gold Direct, Golden Key Awards 2015
Gold Retail Invention, Adweek Project Isaac Awards 2015
First Prize Creative Marketing Effectiveness, New York Festivals 2015
Graphite Pencil Sustainable Packaging Design, D&AD 2015
Silver Design, Eurobest 2015
Silver Alternative Media, Guldägget 2015
Silver Design, Guldägget 2015
Silver Creativity Award, Golden Key Awards 2015
Silver Experiential & Shopper Marketing, Epica Awards 2014
Silver The New, 100-wattaren Effectiveness Award
Bronze Design/Collateral Design, The One Show 2015
Wood Pencil Innovative Packaging Design, D&AD 2015
Wood Pencil Sustainable Product Design, D&AD 2015
Merit Design, Brand Identity, The One Show 2015
Merit Design, Design for the greater good, The One Show 2015
Merit Design, Design for the greater good, The One Show 2015
Merit Design, Package design, The One Show 2015
Finalist Award Avant-Garde, New York Festivals 2015
Finalist Award Direct, New York Festivals 2015
Finalist Award Direct, New York Festivals 2015
Finalist Award Public Service Announcement, New York Festivals 2015
Finalist Award Public Service Announcement, New York Festivals 2015
Finalist Retail, Echo Awards 2015
Shortlist PR, Eurobest 2015
Shortlist Direct, Eurobest 2015
Shortlist Promo & Activation, Cannes Lions 2014
Shortlist Direct, Cannes Lions 2014
Shortlist Direct, Cannes Lions 2014
Shortlist Eco-Design, London International Awards 2014

Featured on Huffington Post, Plaza Magazine, Nylon Japan, PSFK, Springwise, Cap&Design, in Glamour Magazine, Women's Wear Daily, Dagens Nyheter, Svenska Dagbladet, on Swedish National Radio P1 and at Tedx.